KAI India
Globally leading retail brand in the Beauty Care and Houseware sector
Social Media | Advertising Campaigns | Website Development
Off The Chart Numbers
KAI India, wanted to focus only on one section of products: Women’s Razors. We introduced a Brand Face to promote their women’s Razors with the idea of increasing Brand Awareness; after all you only purchase a product when you trust the brand. Ms. Yami Gautam, India’s leading bollywood actress featured in the Brand Campaign - Choice Is Yours. We launched a TV commercial which received over 7.2 million views. Total traffic diverted via the campaign ads was over 2.2 million
During the campaign, one of their products was the most sold products in the said time period on Nykaa
Making the Jingle Viral
The jingle sung by Composer and Singer Ms. Shibani Kashyap, achieved its own laurels and was a part of over 100 Influencer Stories and Videos who collaborated with the Brand during the campaign. From dancing to the jingle to showcasing the products, we left no stone unturned. The Social Media Engagement cross 2 million during the tenure of the campaign
Our Insight
The brand offers a wide array of products, in lieu of which identifying the specialty for a consumer can get difficult. With the campaign ‘Choice Is Yours’ we focused on the Core Target Audience - Women and showed them how KAI empowers a woman in all aspects of life using their product: Razors
The TV commercial featuring Yami Gautam with the Jingle sung by Shibani Kashyap was a huge hit
The Sky Is Our Pond
We know which ‘click’ really clicks with the audience through a full-blown end-to-end approach
Content Strategies
Websites
Projects Delivered
Cups of Coffee
